Australia’s Points Whisperer

Steve Hui, Founder and CEO of iFLYflat.

 
 

About Steve

Known as “Australia’s Points Whisperer”-Sydney Morning Herald, Steve is an independent expert that understands the culture of reward points and what drives consumers to act. Sometimes a program just needs a few small alignments that hold the key to relight the love from your customers.

His company iFLYflat has helped hundreds of successful small business owners earn and use points to fly. Steve’s opinion and expertise is regularly sought after by the media and industry bodies.

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From Economy to Business

For over 15 years, Steve applied his skills solving complex problems in senior finance roles in corporations including Macquarie Bank, but made the move to start his own business inspired by his innovative thinking, his passion for travel and a burning desire to optimise things. Steve is a CPA and holds a Bachelor of Commerce from University of New South Wales.

It all started when he flew for the very first time in business class over 8 years ago on a business trip, and he was hooked. Since then, he has religiously researched and tested his knowledge in extracting the best ways to use points to fly.


Book a call

Connect with Steve online and talk about your company reward initiatives and aspirations.